www.whitebox.co.uk is an information gateway for anyone looking to research and buy a large cooking, washing, cooling or dishwashing appliance.
Choosing a large appliance that meets size, price, function and delivery criteria can be problematic. Choice can be limited to what can be seen on display in a high street store or what is listed with individual internet retailers. Equally the hunt can be overwhelming if one is not certain of what all the eco-labelling means or how the array of different features maybe relevant. In some high street stores sales staff can be pushy or worse still, be disinterested. Pressure is also omnipresent to purchase costly warranties.
In it’s own words www.whitebox.co.uk is a ‘high integrity’ and speedy alternative for consumers who are often faced with making an ‘emergency’ purchase following the breakdown of an existing product. Whitebox endeavours to list every single product available from every single brand. If Hotpoint is the brand of choice for example, by visiting the site and choosing the list of features required, perhaps; price, large load, energy saving and spin speed, Whitebox then offers up all the Hotpoint models that match the criteria. Or if preferred, it will then search for every other brand that fits the criteria. Unusually the site and, the real people behind it, will also flag up if that product may be bought cheaper elsewhere. It has to be said that this is not often the case as Whitebox buys directly from major brands, its overheads are very low and as a result, its prices keen. Delivered cost of a Hotpoint Aqualtis 9kg washer is just £421 inc. VAT. Importantly for time-poor consumers, orders are delivered at appointed times.
Nigel Grasham, who incidentally is the man behind ‘Ariston and on and on,’ believes “Consumers are poorly served in terms of what is available. Manufacturers like Bosch, Miele, Hotpoint, etc. spend millions of pounds every year on R&D and with only very limited space on the high street, never get to fully display their wares. The internet is a transparent medium, and Whitebox is a transparent place where consumers can quickly equip themselves with a sound knowledge to make, what is after all, a major purchase.”
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