Internet retailers are embracing Twitter and are increasingly using Tweets to communicate their deals and offers to shoppers, a study by discount voucher code website
SendMeDiscounts.co.uk has identified.
SendMeDiscounts.co.uk measured an 1846% increase in “Cheap Tweets” on Twitter, they are tweets that contained a bargain or special offer, between June and August 2009.
The study was undertaken by identifying 20 of the most common words that Twitter users and retailers posted in their Tweets to identify a bargain, such words or #Hashtags included ‘Deal’ and ‘Sale’. These words were then monitored, by using Twitter Trends and specialist Twitter websites such as Hashtags.org and Twist, for the whole of July to calculate the increase in the number of relevant Tweets posted.
This follows Dell’s announcement in February that it would exclusively announce deals by Twitter on its DellOutlet Twitter account. DellOutlet has over 1 Million followers in August, up from 11,000 in February, they announced in June that their Twitter account had generated over $2Million in revenue.
“We’ve surpassed $2 million in revenue in terms of Dell Outlet sales” said Dell-Stephanie N, who Tweets on the Dell Twitter account, in the Dell Community Forum.
“Retailers are getting clued up about the power of Twitter and increasing the amount of offers that they Tweet, making it a real goldmine for bargain hunters” said Nick Beeny, MD of SendMeDiscounts.co.uk who undertook the study to coincide with the launch of the SendMeDiscounts Twitter Page.
The findings also suggested that retailers looking to reach out to savvy shoppers on Twitter should include words or #Hashags that are relevant to their products and that Twitter users monitor for a bargain. Posting unique offers or bargains is a good way for retailers to increase their loyal followers and increase revenue.
The SendMeDiscounts Twitter page aggregates details of the latest voucher codes and other discounts that shoppers can use to save money on their shopping.
Some regular deal tweeters:
@MarksAndSpencer – Deal of the Day from Marks and Spencer
@DellOutletUK – Dell Outlet special offers
@JessopsDeals – Digital Camera shop deals
@SendMeDiscounts – Aggregator of deals and voucher codes.
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