'eve Fashion Swaps' - Ladies Swap Clothes In Their Hundreds

Fashionable Ladies Swap Clothes in their Hundreds
Eve hosts inaugural ‘eve Fashion Swaps’

Hundreds of fashionable women from the North West took part in the first ever ‘eve Fashion Swap’ events last month. Hosted by Carlsberg’s new drinks brand – ‘eve’, the stylish events took place at Dukes 92 in Manchester and PanAm in Liverpool.

Inspired by the latest ‘swishing’ trend, the ‘eve Fashion Swaps’ are the perfect way to update tired wardrobes. Armies of fashion-lovers brought along between one and four items of clothing to exchange for someone else’s. Over 1,000 women applied for tickets to the ‘eve Fashion Swaps’ which led to packed out venues – the result of a regionally-focused advertising, marketing and social media campaign.

To create the perfect girls night out, eve arranged for some lucky ladies to be treated to Nails Inc manicures and makeovers from professional make-up artists as they waited for the swap to begin. Tokens, that could be exchanged for either of the sparking eve fruit-flavours - eve passionfuit or eve lychee, were given out on arrival and eve ambassadors served up delicious pink and white eve-branded cupcakes.

As a special treat for the most savvy fashionistas, eve ‘seeded’ several mystery items of designer clothing amongst the rails, so there were lots to fight for! Once the swaps were made, hundreds of satisfied fashion-lovers left with fabulous new additions to their wardrobes and special goodie-bags complete with a limited edition nails inc polish and other beauty treats.

Paul Davies, Director of Brands & Insight, Carlsberg UK, comments:

“We’re delighted that these two Fashion Swap events were so successful. The ladies of Manchester and Liverpool certainly did not disappoint and brought along some fantastic items to swap. Both venues proved great choices and we’re delighted that eve was so well received by such stylish ladies.”

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