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  • Parenting and Kids
  • Self Made Millionaire Mumpreneur Prepares To Launch Her New Motivational Self Help Business Book


    Self made millionaire, Emma Wimhurst, launches her new book to help female entrepreneurs - BOOM!
    7 Disciplines to CONTROL, GROW and ADD IMPACT TO YOUR BUSINESS

    “Emma is a businesswoman who has delivered results and her approach to delivering results is do-able and worth reading about. She is direct and is an entrepreneur you can relate to. Every business owner will benefit from reading her book!”
    Saira Khan, TV business presenter and founder of Miamoo Ltd

    October 2009 - There are no prizes for coming second when building a business and South of England based entrepreneur scored top marks with her own highly successful entrepreneurial venture in early 2000 which made her a millionaire. Now, this entrepreneur and business turnaround expert has encapsulated her business lessons and sound knowledge into one of the most exciting and motivating business books of the year: BOOM! 7 Disciplines to CONTROL, GROW and ADD IMPACT to Your Business, Diva Publishing Ltd, releasing in November 2009.

    Emma Wimhurst, aged 42, is a terrific business success story. Following an in-house career at Revlon as Marketing Manager in the 90's, Emma nursed her entrepreneurial itch when she spotted a gap in the market in the late 90s, at the height of The Spice Girls fame, with the resulting explosion of colour cosmetics. She created Diva Cosmetics which became the leading provider of fast-turnaround own labelled fashion cosmetics to the majority of high street chains including New Look, Claire's Accessories, Monsoon Accessorize, River Island and George@Asda.

    Diva Cosmetics achieved £1 million turnover in the first 12 months of trading and just four years later a turnover near £3 million. Emma literally started the business with her first-born on her hip eventually acquiring a staff of twelve people. Today, Emma is a sought-after motivational business speaker and business turnaround expert. She is a woman on a mission to help fellow female entrepreneurs and business owners make their business a sound success!

    BOOM! 7 Disciplines to CONTROL, GROW and ADD IMPACT to Your Business is Emma's first book. Emma is joined throughout the book by her avatar, 'EM - the small business super hero', who offers her motivational BOOM! Bytes!

    WHO CAN BENEFIT FROM BOOM!? - quite simply, any entrepreneur and business owner. Whether you are a mumpreneur working from a home office, or have a team around you, there is always a need to gain sound external advice from someone who has been there and done it. BOOM! is the Business Owners Operations Manual.

    'Business succeeds when passion, energy, preparation and opportunity meet to achieve commercial potential – and then you BOOM!" comments Emma. BOOM! is divided into three parts: the first section outlines THE BOOM! MINDSET is about being focussed and thinking positively about what you want to achieve and offers business lessons and insights from Emma's own business story.

    In the second part: THE BOOM! SOLUTION, Emma describes her 7 Business Disciplines methodology that has also helped hundreds of business owners she has mentored over the past few years. These Disciplines are: Business Strategy - focus your vision; Business Planning - build your business, Marketing Management - master your marketing; Practical Finance - manage your money; Teambuilding - inspire and lead your team; Customer Commitment - care for customers and Personal Development - motivate yourself!

    Finally, Emma provides THE BOOM! BUSINESS TOOLBOX consisting of 9 Principles for producing an effective and fool-proof business plan that you will want to refer to and keep on track with, rather than burying it in a dusty filing cabinet! "A Business Plan is an essential rudder," says Emma. "Business owners typically know this, yet an astonishing number don't have one and if they do, rarely revisit it. How will you know when you get there if you don't know where you are heading?"

    In the current marketplace, every woman in business needs to proactively adopt their BOOM! factor strategies in order to stand out from the crowd to survive and thrive. "Business success is not just about having a dream, it is about taking practical steps to achieve your goals and ambitions. The difference between mediocrity and excellence is maintaining a passion for what you do coupled with sound business acumen and reviewing, reviewing and more reviewing. By combining these different elements with a positive can-do attitude, you really will achieve a BOOM!ing financially sound future!”

    Whilst many business books are full of great theories, they can leave you still wandering what to do next. With BOOM! - a compelling, easy to read motivational business self-help manual, readers will feel Emma's infectious high-energy passion and acumen for business right from the start. It will incite the most sluggish of business owners to create new life and potential for their business.

    'Emma presents some really easy to apply tips and techniques for you to apply to your business. Her no nonsense, straightforward approach makes it easy to follow. Most entrepreneurs don't realise the importance of a business plan until they have one (me included!"
    Jo Cameron, founder, Women On Their Way Ltd


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