Silver Lining Unlimited, the U.K.’s first and only dating consultancy exclusively for women committed to finding love in midlife, today announced the launch of its AGEvantage® date coaching. Through one-to-one consultations, women 40+ years of age learn how to use their life knowledge and experience to master the art of quality dating at midlife and find their special man and a wonderful relationship within six to 18 months.
AGEvantage® date coaching is inspired by the first-hand experiences of Silver Lining Unlimited founder, dating expert and love strategist, Paula Harvan Rosdol, who reinvented herself and her life in her late 40s by setting herself a challenge to find a husband by the time she was 50. Marrying classic marketing and self-development principles with contemporary dating strategies, AGEvantage coaching aims to help women make age work for, not against, them in the highly competitive singles market. Women learn to use their life knowledge and experience, as well as wisdom and intuition, to be the ‘best’ they can be, at any age, resulting in a renewed sense of clarity, confidence, self-esteem and enthusiasm for dating and finding love in midlife.
Harvan Rosdol, 51, an American from Silicon Valley, California now living in London, founded her dating consultancy Silver Lining Unlimited after journeying two-and-a-half years throughout Europe, sampling differences in dating practices while looking for her perfect partner. As a successful high-tech marketing consultant for more than 15 years, Harvan Rosdol had enjoyed a fast-paced life and career, regularly traveling around the world on business. Then, in her late-forties as a single, divorced, professional woman at the peak of her career, she instigated the ultimate project, a midlife makeover. Living and working in Europe she gradually transitioned from launching new technology ventures for other people to making her own dream of transforming old French properties into luxury holiday rentals come true. At the same time, she became a self-professed “Internet dating queen,” meeting more than 125 men across Europe and the UK.
Drawing on her business expertise, Harvan Rosdol created her own personal marketing plan to initiate her midlife makeover. Viewing herself as the ‘product’, she took the necessary steps to successfully package and promote herself in ways that would attract the interest of her specific ‘target audience,’ a select group of men with similar goals, lifestyle and values. Her efforts were rewarded in February 2008, the year she turned 50, when she met her then husband-to-be, Englishman Paul Rosdol, through an acquaintance during a stay in London. The couple married in France eight months later.
Harvan Rosdol urges women to use age to their advantage to win the dating game. “Western culture cherishes youth, so it’s often the exception rather than the rule for midlife women to feel at the top of their game with their lives generally, never mind the dating game. However, single women in their 40s, 50s and 60s can have just as much fun and success dating as those in their 20s and 30s, if they can apply specific attitudes and actions that increase their inner and outer beauty, youthfulness and health, the criteria for how men assess attractiveness, according to evolutionary psychology.”
Successful 40+ dating is about coming to terms with the reality of midlife, which includes fewer available men, body changes, personal baggage, ingrained habits and insular lifestyles. Silver Lining Unlimited clients, many of whom have very successful careers are encouraged to view dating as they would any serious business endeavour, with a realistic understanding of the challenges and the commitment and perseverance required to carry out a well-devised plan for success. Following the AGEvantage® model, these women will learn to apply select research, action, communication and evaluation (RACE) steps to meet relationship goals and dating objectives in a manner that demonstrates determination, not desperation.
“There are many fantastic single women in their 40s, 50s and 60s who can increase their chances of finding a suitable man and a healthy, happy relationship if they take the time to rediscover themselves at midlife and to apply new dating and relating skills for finding love in the second half of life,” said Harvan Rosdol. “For example, by embracing ‘gracious power’ – a dynamic combination of life experience, self-awareness and esteem, sexual maturity, intelligence, compassion, understanding and patience, older women can not only set themselves apart from younger ones, but radiate a positive, magnetic energy that attracts all that’s good in life and love. It’s one of the many ‘gifts’ of midlife waiting to be claimed.”
Visit
www.silverliningunlimited.co.uk for more information, practical guidelines and tips, as well as other useful midlife dating resources.