Topshop has launched its High Summer 2010 collections, just in time for the sunshine. To accompany the new collections, Topshop customers can access a behind-the-scenes
video from the brand’s advertising campaign shoot which shows the newest trends for the summer season. Packed with styling ideas, it is the perfect way to get inspired and choose what to fill your wardrobe with.
Topshop’s in-house design team have the enviable task of finalising the trends the store will feature each season. They do this by trawling the globe in search of the most exciting new pieces, snapping great street style looks, and being inspired by all the cool places they visit. These ideas are then brainstormed, developed, and crystallised into the current Topshop High Summer collections.
For summer there are a lot of new looks to have fun with. Summer Fete offers a mix of sorbet shades, pretty prints and bleached-out denim, whilst in Festival Army, military-inspired pieces have a grungy edge. In Club Tropicana, body conscious summer dresses and hotpants in bold prints and colours look at home on the beaches of Rio de Janeiro. Finally, jersey maxi dresses, sleeveless denim gilets and towering platforms offer slick city chic in Body Armour. Topshop dresses continue to be key, particularly those featuring pretty sherbet colours and pastel ginghams. Shoes are also a big trend for SS10 with wedges and clogs taking centre stage.
Topshop’s behind-the-scenes video was filmed at its high summer shoot, offering inspiration on how best to style up the seasons’ newest looks. The film shows photographer Josh Olins and stylist Kate Phelan at work, with hair by Shon and make-up by Hannah Murray, consultant on Topshop Make Up, the store’s forthcoming make-up line (due out in May).
Topshop is also getting ready for the new Kate Moss Topshop collection in May.
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