Show Off Your Star Quality This Summer with the NEW VIP Collection

From St Bart’s to Ibiza and St Tropez to Marbella, women are preparing to flaunt their summer style, and this season, effortlessly polished perfection is the look every VIP will be striving for.

Fabulous hair, flawless skin, show-stopping lashes, silky smooth legs… achieving the ultimate in summertime chic might seem like an impossible, bank-breaking feat; but with the new VIP Collection, that A-list image has never been more attainable or affordable.

The VIP Collection includes a selection of innovative products developed in consultation with world-renowned brand ambassadors* and leading beauty industry experts, many of whom are considered A-listers themselves. Their expertise, combined with innovative technologies and hitech formulas, offers a unique collection that delivers this summer’s immaculate VIP beauty look, without the VIP price-tag.

Introducing the VIP Collection…

Pick and mix from the collection, and you’re just 3 products away from looking and feeling like a VIP!

Healthy looking hair which is full of volume is the ultimate VIP look, but if hair is in poor condition, no amount of styling will make it look good.

Pantene Pro-V’s improved Volume & Body range, including shampoo(RRP £2.19 for 250ml) and conditioner (RRP £2.19 for 200ml) will not only give your hair voluptuous volumenbut also help protect it against the ‘Cycle of Damage’, which is caused by women in their pursuit of volume, so now you can get that well-nourished VIP look and help protect it. From Angelina to Giselle, a long, flowing mane of beautiful hair is the ultimate marker of feminine beauty, and the crowning glory of many a VIP.

If a fabulous fragrance and an amazing shower experience is for you then try NEW Herbal Essences Beautiful Ends shampoo (From RRP £1.99) and conditioner (From RRP £1.99) to help protect hair from breakage, so you can grow it longer without losing its lustrous, healthy looking shine.

Every VIP strives for a flawless, youthful looking complexion but needs to find products that will fit into their busy regime. Olay Total Effects Day moisturiser (RRP £16.99) offers the perfect solution and is the antiageing must have for any multi-tasking woman - combining 7 anti-ageing benefits in one little pot.

Every woman with her finger on the fashion pulse wants to follow the Spring Summer 2010 trends and this summer it’s all about ‘baby fresh skin.’ Nothing is more desirable than a glowing complexion that has exactly the right balance between “dewy” and “matte”. New Max Factor Second Skin Foundation (RRP £10.99)has been designed to mirror the multi-tonal colour of your skin and blend evenly with a seamless finish to give a fresh, flawless and natural looking skin – bang on trend this season!

For the ultimate VIP summer look you will need the smoothest legs on the beach. Gillette Venus Embrace with 5 blades (RRP £6.99) shaves you closer, so you can get closer and rock that slinky look with the composure of the coolest VIP.

*The VIP Beauty Expert panel includes top hair stylist Sam McKnight, celebrity facialist Anastasia Achilleos, world-famous make-up artist Pat McGrath and celebrity hairdresser Ben Cooke.

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